Privacy Policy

Effective Date: April 20, 2026 · Last Updated: April 20, 2026

The Light Group USA (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thelightgroupusa.vercel.app or submit a form on our site.

1. Information We Collect

Information you provide to us

When you request a free quote, schedule a consultation, or contact us, we collect:

• Full name
• Email address
• Phone number
• Property address or ZIP code
• Any additional information you choose to share (e.g., current energy bill, property details, service interest)

Information we collect automatically

When you visit our site, we automatically collect:

• Device type, browser, operating system
• IP address and approximate location (city/state level)
• Pages viewed, time on site, referral source
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Respond to your quote, service, or consultation request
• Provide, operate, and maintain our services
• Send you service updates, appointment confirmations, and account communications
• Send marketing communications about our services (you may opt out at any time)
• Analyze website usage and improve our content and offers
• Comply with legal obligations and protect our rights

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service providers who help us operate the site and communicate with you (CRM platforms, email providers, analytics providers, ad platforms)
• Business partners involved in fulfilling your solar, energy storage, HVAC, or roofing service request
• Legal authorities when required by law, subpoena, or to protect our rights

4. TCPA Consent & Communications

By submitting your information through any form on our site, you consent to receive calls, text messages, and emails from The Light Group USA and our authorized partners at the phone number and email provided — including communications delivered via automated technology. Consent is not a condition of purchase. Message and data rates may apply. You can opt out of text messages by replying STOP, and opt out of emails by clicking the unsubscribe link in any email.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to collect analytics and deliver relevant advertising. Specifically:

• Essential cookies — required for site functionality
• Analytics cookies — Google Analytics, Vercel Analytics, Google Tag Manager
• Advertising cookies — Meta Pixel (Facebook/Instagram), Google Ads

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

6. Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Opt out of the sale or sharing of your information
• Opt out of targeted advertising
• Withdraw consent at any time

California residents have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us using the information below.

7. Data Security

We use industry-standard technical and administrative safeguards to protect your information. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain personal information as long as needed to provide services, meet legal and tax obligations, and resolve disputes. After that, we delete or anonymize the data.

9. Children’s Privacy

Our site is not intended for individuals under 18 years old. We do not knowingly collect personal information from children.

10. Third-Party Links

Our site may link to third-party websites or services (including our scheduling system hosted on ppa.thelightgroupusa.com). We are not responsible for the privacy practices of those third parties. We encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Significant changes will be communicated on this page or by email.

12. Contact Us

If you have questions about this Privacy Policy, or want to exercise your rights, contact us: